It all began with players sharing their WoW character profiles with each, comparing their virtual e-penis. Anything below purple was 'em casual gamers. You're only something in Azeroth if you wear the best items available on the instance and PvP market.
This has now been automized. The development studios themselves provide websites where players profiles are automatically updated and published. It links the players to their virtual properties like houses, guild achievements, items, or professions. The Vanguard character side even creates automated blog entries when a character discovers something for the 1st time and so on.
What matters is not the player but the property he owns. Players care less about the personality of the character and care more about the players possessions. A part of the desired escapism is reversed.
„You are not your job, you're not how much money you have in the bank, you're not the car you drive, you're not the contents of your wallet, you're not your fucking khakis. You are the all singing, all dancing, crap of the world.“
Instead of data mining the players, the developers should rather provide web space for the players to portray their characters. To freely express their experiences, their game-related views but properties and virtual monnies.
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